Author name: Maureen Makwakwa

intentional ambiguity and vagueness play a crucial role in persuasive communication. While they may sometimes create ethical concerns of confusion and misinterpretation of meaning, intentional ambiguity and vagueness can be ethically used to persuade the audience into taking a particular action as it encourages engagement. Therefore, persuaders need to balance creativity and clarity to enhance persuasion and understanding of a message without manipulating the audience.